Examples of work by Burson-Marsteller Australia.
Information about our experience in specific areas is available on request.
Corporate PR B-M was tasked to deliver quick wins that would help its client, a specialist finance recruitment firm, stay competitive and top-of-mind among CEOs, finance managers and HR during the economic downturn.
Consumer Product Launch B-M helped its client launch a new mobile phone range into the Australian market and announced actor Chris Noth as an official Ambassador.
Thought Leadership B-M was commissioned to develop a B2B campaign that would garner support for a new business initiative, build awareness and driver memberships.
CSR in Education In April 2007, a leading electronics manufacturer embarked on an ambitious project to donate a new, fully equipped computer classroom to a remote school in the Australian outback, St Francis Xavier in Daly River, NT.
Disease Awareness and Stakeholder Engagement B-M was tasked to help its client raise awareness of leading causes of disease burden, preventable hospitalisation and death.
Health Education Despite powerful reasons for Australians to be protected against influenza, vaccination rates have been historically sub-optimal. B-M worked with this long-standing client to increase vaccination uptake.
Blogger Relations LG Electronics undertook blogger relations in Australia aimed at promoting its latest flat panel TV and reaching a variety of different audiences.
Consumer Brand Promotion B-M helped its client obtain nationwide branded media coverage for the Yoplait Go-Gurt Yogurt Blizzard Competition, which brought snow to a Kalgoorlie school for a day.
Event Sponsorship B-M worked with LG to leverage its partnership with The Good Food & Wine Show which included sponsorship of the LG Celebrity Theatre headlined by Gordon Ramsay, the LG VIP Lounge and to promote the new cooking product range.
Launch of TV Range B-M LG Electronics launch the Scarlet TV Series into the Australian market in line with global launch events with a carefully worded andintriguing campaign.
Reputation Management B-M successfully managed a complex reputational issue for Siemens in Victoria.