ASIA PACIFIC PR AWARDS

GENERALCONSUMER AWARDS/INDUSTRY MARKET AWARDS

Arts, Entertainment & Media Campaign

Campaign Mission Navy

Client National Geographic Channel India

Agency Genesis Burson-Marsteller

The agency conceptualised a docu-reality trilogy that took viewers inside the armed forces in India to experience adventure. In 2008, Mission Navy exceeded the business and communication goals and created a new ense of ‘cool’ about the channel among younger Indians.