- ASIA PACIFIC PR AWARDS
- GOLD AWARD
- PR Agency Head of the Year
- Name Georgeanna Fung
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Agency Burson-Marsteller
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Georgeanna Fung is a Hong Kong-born 20-year veteran of journalism and public relations. She was previously with Burson-Marsteller (BM) Hong Kong in the mid-’90s and rejoined the firm in July 2008 as CEO and market leader.
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Her appointment was driven by BM’s desire to diversify and grow its local Hong Kong business, and to free up the agency’s regional head of public affairs, who had been double-tasking.
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Since joining BM, Fung was tasked with aggressively building on the agency’s reputation by diversifying BM’s business into other practice areas and establishing strong and stable diverse clients looking for support focused on the Hong
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Kong market.
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In a little more than a year, she helped BM Hong Kong gain additional reputation as the goto agency in the local market for clients facing almost any public relations challenge. That new reputation has translated into real business results for BM and its clients.
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