During times of change it is essential all stakeholders, be it shareholders, customers, the local community, industry groups or employees, feel they know and understand what it is happening within an organisation. Aligning these key stakeholders is critical as it will ensure organisations can manage the challenges they are facing effectively and still achieve the desired business outcomes.
Burson-Marsteller offers strategic advice on change communication, focused on building stakeholder alignment and motivation; in turn helping clients achieve their business objectives. Our specialist consultants have both in-house and consultancy experience working with a wide range of organisations, cultures and markets.
The core areas we focus on are:
ASSESSING CLIENT SITUATIONS AND COMMUNICATION EFFECTIVENESS
Using surveys, audits and reviews to find out what is going on and recommend practical and effective ways forward; all aimed at building commitment to the business goals and purpose of the organisation.
IDENTIFYING HOW TO SUPPORT A CLIENT'S BUSINESS STRATEGY
Developing and positioning an organisation’s mission and values, and bringing these values to life; also, supporting organisational and culture change, and corporate brand management.
DESIGNING CAMPAIGNS AND MANAGING KEY ISSUES
Plans and project management for communication of major issues and events including restructuring, mergers and acquisitions, privatisation, crises and marketplace change.
EQUIPPING THE ORGANISATION TO DELIVER
Designing structures and processes to manage communication effectively, identifying roles and responsibilities, and managing the execution and of agreed programmes.