Access to new technologies and information is dramatically changing communication, enabling people to consume, create and share information on their own terms, and creating a culture that values individual voices over corporate messages.
Organisations need to acknowledge that conversations are happening online and in social media environments with or without them. Corporate communicators are being forced to re-assess how they connect and converse with their stakeholders. They need to find news ways of talking with, rather than at, their audiences, and to do so in ways that are authentic and credible.
We develop digital and social media strategies that are based on a detailed analysis of the conversation and an understanding of individual influencers, typically as part of a broader integrated communication campaign.
We combine access to the latest technology, including tools for monitoring and recording conversations, with the consultancy that leads to strategic and measurable outcomes.
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Digital audits and check ups
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Online PR
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Online influencer identification
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Digital strategy
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Search optimisation
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Social media optimisation
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Blog consultancy
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Online monitoring
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Social media releases
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Web design and development
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Word of mouth marketing
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Web analytics
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Campaign tracking
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Crisis preparedness and dark sites
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Multimedia content development
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Enterprise 2.0 consulting
Burson-Marsteller helps organisations understand, adapt to and participate effectively in this challenging new communications environment. Our teams devise and deploy digital PR and online reputation management communications strategies, typically as part of broader integrated communications campaigns.