Australian businesses have a lot at stake in today’s highly competitive, and volatile, economic and investment landscape.
Our Financial Communication services exist to help client companies drive profitability, growth and market share, regardless of the size of the enterprise or the type of industry. We provide strategic counsel, expert guidance and implementation support on all critical financial communication issues.
Our team helps clients to enhance and manage the perceptions of their company in the eyes of critical audiences, including:
- Shareholders and the investment community
- The company's senior management team and Board of Directors
- The company's employees, at every level
- The media and, by extension, the public
- Opinion leaders who can impact corporate reputation
At Burson-Marsteller, we have a pool of experienced financial communication experts, including professionals with backgrounds in senior corporate management, mergers and acquisitions, IPOs, corporate restructuring, shareholder communication, stakeholder event planning, financial brand marketing, government relations and media relations.
We bring experience in many industries, including utilities, telecommunications, energy and resources, food and hospitality, financial services, professional services, technology, transportation and healthcare.
Our combination of professional expertise, industry experience, geographic reach and depth of resources is truly unique in the financial communication and investor relations sectors.
In Sydney, Melbourne and the Asia-Pacific region, we have worked at the highest levels of financial communication in both the private and public sectors, providing strategic counsel and program implementation on some of the region's largest IPOs, mergers and other financial transactions.
Our core capabilities include:
TRANSACTIONAL COMMUNICATION
IPOs, corporate restructuring, and mergers and acquisitions.
LISTED COMPANY COMMUNICATION
IPO campaigns, reporting and announcements, AGMs and analyst briefings, shareholder/investor communications, roadshows, M&As, takeover offers and defence, corporate restructuring and presentation training.
CORPORATE AND BRAND REPUTATION
Corporate positioning and profiling, strategy and messaging, building and protecting corporate image and/or business units and brands, change management, industry thought leadership, corporate responsibility and carbon agenda.
B2C AND B2C FINANCIAL SERVICES
Retail communications strategies and tactics, messaging, member retention and acquisition communication, new product launch campaigns, regional and ethnic implementations.
COMMUNICATION AUDITS
Media, analyst and stakeholder audits.