Australia’s healthcare environment is constantly changing, ranging from how consumers deal with their own health through to the increasing pressures on public funding for medication and health interventions.
In such an environment, organisations which prosper will be those who:
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Monitor and rapidly respond to market trends and shifting priorities
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Actively engage in public debate
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Contribute to and maximise opportunities from changes to government policy
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Align themselves with stakeholder agendas
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Maximise communication opportunities with healthcare providers and end consumers, to ensure differentiation and motivate action
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Effectively measure return on investment – i.e. do communication initiatives deliver business results?
B-M has worked in the Australian healthcare arena for over 25 years, with experienced staff demonstrating excellent industry knowledge and relationships. Key areas of specialisation within the Healthcare team include:
FUND-HOLDER SUPPORT
Covering a range of fund-holders (PBS, hospital formulary, DVA), with activities including: government relations, advocacy (incl. media and stakeholder support), material preparation and coordination of funding applications.
STAKEHOLDER COLLABORATION
This is integrated into everything we do, from initial identification, to contact programs, through to shared initiatives reaching key target audiences (i.e. healthcare professionals, government or end consumers).
ISSUES AND CRISIS MANAGEMENT
Including risk assessment, internal / external stakeholder communication, litigation support, media relations, customer information advertising and crisis preparedness.
PRODUCT LAUNCHES AND LICENSE EXTENSIONS
With activities ranging from product positioning, healthcare professional education, consumer and stakeholder communication, media relations, material development and event management.
CONSUMER DISEASE AWARENESS
Including media relations, Community Service Announcement development, collaborative initiatives, event management and patient material development.
Burson-Marsteller has won numerous awards for its work in the healthcare arena, under the Australian Practice Director, Sarah Cornhill.