The Burson-Marsteller Technology practice is made up of an inspired team of experienced PR practitioners, dedicated to developing creative and compelling communication programs for our clients. We create campaigns that set our clients apart from their competitors and influence the people that matter most to their business.
The Technology team offers in-depth local industry knowledge and access to key influencers, coupled with a passion for the industry and an expert understanding of the global and macro trends driving the sector.
Providing services to the industry’s leading brand name companies in business and consumer markets, the Australian Technology practice forms part of Burson-Marsteller’s truly global network of specialist technology sector consultants. The Technology practice collaborates with experts from other practices, such as brands, corporate and public affairs, training and crisis communication.
DEEP INDUSTRY KNOWLEDGE
Our clients are industry leaders in software, hardware, professional services and consulting, and through our work with them we have experience across the consumer electronics, gaming, telecoms hardware and service provider industries.
We believe in long term relationships with our clients, and we work in partnership with them to deepen our understanding of their business and the environments in which they operate. Individual recommendations and campaign strategies are always linked to specific business objectives, therefore delivering tangible results and measurable outcomes.
FULL RANGE OF TECHNOLOGY PR SERVICES
Our expertise goes far beyond media relations – we specialise in providing unique, fully integrated programs targeting a broad range of influencers and end users. Burson-Marsteller Technology campaigns capitalise on brand equity and leverage strategic partnerships.
We have launched brands into the Australian market, and we work closely with established clients to build brand value in the highly competitive and fast moving technology sector. We employ proprietary methodologies to gain an understanding of the communication issues that form the basis of strategic planning and execution. Where relevant, the Technology practice will develop and include digital PR and online reputation management communications strategies, usually as part of broader integrated communications campaigns.
We offer a range of services to our technology clients as part of our integrated offering, including:
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Corporate and product positioning
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CEO communications and thought leadership programs
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Media events: roundtables, product launches, press conferences
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Customer and partner events
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Trade & vertical media relations
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Digital and social media strategies, including blogger engagement
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Product review programs
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Customer and case study programs
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Industry analyst relations
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Speaker calendars and industry engagement
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Message development and executive coaching
The Australian Technology Practice is lead by Stephanie Aye.