Thought Leadership in the Economic Downturn 

CHALLENGE

• B-M was tasked to deliver quick wins that would help its client, a specialist finance recruitment firm, stay competitive and top-of-mind among CEOs, finance managers and HR during the economic downturn.

SOLUTION

• B-M developed a strategy that positioned the firm as a thought leader in the finance and corporate sectors, during the global financial crisis.
• This involved hi-jacking issues such as the release of the Australian Bureau of Statistics (ABS) Labour Force figures each month and offering expert commentary to economic  and employment writers.
• B-M worked with the client to anticipate trends and offer new media insights on the jobs market, ahead of other commentators.
• Another key strategy was to offer advice to employers and candidates, with a particular emphasis on the benefits of hiring contract staff before the economy rebounds.

OUTCOME

• The client's spokespeople have become business commentators during the downturn, appearing regularly in the Australian Financial Review and on Sky Business News.
• B-M secured a series of by-lined articles in The Australian.
• The client outperformed its regional counterparts and has seen growth in its contracting offering.