Launch of Mobile Phone Range 

CHALLENGE

• B-M helped its client launch a new mobile phone range into the Australian market and announced actor Chris Noth as an official Ambassador.
• As a long standing client, B-M was relied upon to introduce Chris Noth to the media as Brand Ambassador and assist in the organisation and coordination of the launch party.

SOLUTION

• Working with the client, B-M developed a strategy to communicate the key product differentiators of the extended range and raise awareness of ambassador Chris Noth.
• B-M hosted a press conference and co-ordinated exclusive interviews with Chris Noth and key media prior to the launch party event.

OUTCOME

• Over 230 media, celebrities and retailers attended the launch event including Jennifer Hawkins, Sarah Groen, CNet, Daily Telegraph, The Australian, Mobility and Vogue.
• 153 articles appeared across Australian media in the 3 months following the launch with significant coverage secured in Channel 10 News, Channel 7 News, Sunrise, Arena, Sky News, Party Of The Week in the Sun Herald and Sunday Telegraph.