Burson-Marsteller Provides the Solutions for Siemens

Sydney, Australia – 18 February 2010 – Burson-Marsteller Australia (B-M) today announced it will be offering public relations support for Siemens, one of the Australia’s most innovative technology-based solutions providers. B-M will be rolling out innovative and strategic PR campaigns across all eight solution areas including water, energy, environment, healthcare, productivity, mobility, safety and security as well as supporting ad-hoc projects.  

Since adding Siemens to its portfolio of retainer clients, B-M has provided media relations support for several of Siemens’ projects including their Stormwater Harvesting initiative. Under the project, runoff water from the Siemens corporate headquarters in Mountain Highway, Victoria, is captured and treated for use in irrigating the local Bayswater Oval. The project will save an estimated 19 mega-litres of water every year – the equivalent of seven Olympic-sized swimming pools. B-M leveraged the attendance of recognised industry experts to secure significant television coverage on Channel 7 and to generate positive exposure for Siemens.

Brian West, Market Leader of B-M Australia said, “Siemens is an exciting win for B-M as it provides a diverse scope for us to showcase our innovative and strategic PR campaigns. We will continue to support Siemens, working with them to achieve real business objectives.”   

Other recent work for Siemens included generating awareness of Siemens and its broad portfolio of new defence technologies at the Pacific Maritime Conference, by coordinating media interviews with a range of international spokespeople.

“We selected Burson-Marsteller because of their professionalism and depth of experience and knowledge across multiple business areas pertaining to our industry. They demonstrated a keen willingness to partner with our business and we’re delighted to be working with them,” said Herna van Reenen, Head of Communications at Siemens.

“The Siemens win, alongside our recent Nuance acquisition, is testament to the strength of our business and its continued growth,” said Brian West, “We look forward to continuing this momentum throughout the year.”

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For more information, please contact:

Brian West

Market Leader

Burson-Marsteller Australia

Tel: +61 2 9928 1500

Email: brian.west@bm.com