Sydney, Australia, 14 July 2010 – Burson-Marsteller (B-M) Australia today announced the launch of Encoder Public Relations, a standalone offering for clients that will deliver integrated PR programs spanning all forms of online and traditional media. The new entrant to the Australian marketplace will be lead by Daniel Young.
Sydney, Australia, 15 June 2010 – A Burson-Marsteller survey of 101 Australian brands found that less than half have established a local online video presence within the top social video sharing sites. The study found that locally relevant branded video content represents a tiny proportion of the one billion videos that are consumed by online Australians every month (Comscore).
B-M Australia Boosts Healthcare Team
Sydney, Australia, 27 May 2010 – Burson-Marsteller Australia (B-M) today announced the appointment of Gareth Finch as Manager within its Healthcare practice. Gareth joins B-M with over eight years of healthcare public relations experience across a broad range of health-related projects and clients.
B-M Entrusted with Prestigious Australian Awards
Sydney, Australia, 31 March, 2010 –
Burson-Marsteller Australia (B-M) today announced it has been appointed by Trust Company Ltd. (Trust) to provide public relations services in support of Trust's philanthropic and corporate activities.
Australian Brands Failing to Tell Their Strories Online
Sydney, Australia – 17 March 2010 – Burson-Marsteller Australia (B-M) today announced the results of a study into the online newsrooms of twenty top Australian brands. The study found that the vast majority of Australian companies are failing to provide journalists and bloggers with the content or services they require to effectively report company news announcements online.
Sydney, Australia, 25 February, 2010 – Burson-Marsteller Australia, a leading public relations and communications consultancy, today announced it has signed a strategic affiliation with Melbourne-based digital PR firm, icon.pr, as part of moves to grow its Victorian business.
Burson-Marsteller Provides the Solutions for Siemens
Sydney, Australia – 18 February 2010 – Burson-Marsteller Australia (B-M) today announced it will be offering public relations support for Siemens, one of the Australia’s most innovative technology-based solutions providers. B-M will be rolling out innovative and strategic PR campaigns across all eight solution areas including water, energy, environment, healthcare, productivity, mobility, safety and security as well as supporting ad-hoc projects.
Nuance Communications Win for Burson-Marsteller
Sydney, Australia – 8 February 2010 – Nuance Communications Inc. has selected Burson-Marsteller (B-M) Australia to provide PR services in support of its market leading speech technology portfolio and related professional services offering. Nuance selected B-M following a competitive pitch process.
Burson-Marsteller has the Right Medicine in 2010
Sydney, Australia, 13 January 2010 – Burson-Marsteller Australia today announced several new initiatives in the healthcare arena following competitive pitch processes. Two of the campaigns have been awarded with existing B-M clients, Gilead and sanofi-aventis, and the third represents a new client relationship with leading weight loss product IsoWhey®.