Digital technologies are rapidly changing the way in which the public relations industry thinks - and the manner in which clients must react and respond in managing their reputations.
Call it 'Digital PR', 'online reputation management' or any other buzz-phrase - but the reality is that people can now interact and exchange views and experiences in ways that are dramatically re-shaping communications.
What has emerged is a culture that gives a voice to individuals - and often values those voices more than the corporate ones. An individual can command attention which once was only given to 'traditional media'. And traditional media has become perpetual. The deadline is dead.
Organisations are now being forced to re-assess how they connect and converse with their stakeholders. They need to find new ways of talking with, rather than at, their audiences, and to do so in ways that are authentic and credible.
We offer clients a holistic and integrated approach to communications, via the following digital PR and online reputation management products and services:
- Digital communications strategy development
- Online monitoring & tracking
- Online influencer outreach
- Online content distribution
- Online issues and crisis management
- Online launches & events
- Word-of-mouth marketing
- Website design, development & management
- Search engine optimisation & marketing
- Digital skills training
Burson-Marsteller helps organisations understand, adapt to and participate effectively in this challenging new communications environment. Our teams devise and deploy digital PR and online reputation management communications strategies, typically as part of broader integrated communications campaigns.