Financial Communications 

Our Financial Communications practice exists to help client companies drive profitability, growth and market share, regardless of the size of the enterprise or the type of industry. We provide strategic counsel, expert guidance and implementation support on all critical financial communications issues.

Our team helps clients to enhance and manage the perceptions of their company in the eyes of critical audiences, including:

- Shareholders and the investment community
- The company's senior management team and Board of Directors
- The company's employees, at every level
- The media and, by extension, the public
- Opinion leaders who can impact corporate reputation

At Burson-Marsteller Asia-Pacific, we have a pool of experienced senior financial communications experts, including professionals with extensive backgrounds in senior corporate management, investment banking, law, securities regulation, journalism and marketing.

We bring experience in many industries, including utilities, telecommunications, food and hospitality, financial services, energy, technology, entertainment, airlines and transportation and healthcare. Each local market team can call upon regional colleagues when additional expertise specific to an issue or industry is required.

Our financial communications experience covers IPOs, mergers & acquisitions, re-structurings, shareholder communications, roadshow support, stakeholder event planning, financial brand marketing, government relations and media relations.

Our combination of professional expertise, geographic reach, scope of services, industry experience and depth of resources is truly unique in the financial communications and investor relations sectors.

In Asia-Pacific, we have worked at the highest levels of financial communications in both the private and public sector, including strategic counseling and program implementation on some of the region's largest IPOs, mergers and other financial transactions.