Welcome to Burson-Marsteller Asia Pacific
Evidence-Based Communications. Inform. Monitor. Measure.
Features
The Evidence-Based Approach
Burson-Marsteller Executives Discuss Evidence-Based Approach Communications
Features
Social Media Down Under
Burson-Marsteller has released a study on the use of social media by the 20 leading brands in Australia.  
Features
Asian Companies & Social Media
Global B-M study of social media use by top companies shows that Asian efforts are lagging those of their western peers
Features
The Online Measurement Prerogative
B-M Australia’s Carly Yanco outlines BM’s approach to quantifying digital and integrated communications programmes
B-M Asia-Pacific News
B-M Names Bob Pickard CEO Asia-Pacific
B-M today announced that it has appointed PR industry veteran Bob Pickard as President and Chief Executive Officer, Asia-Pacific
B-M Provides Solutions for Siemens
Burson-Marsteller Australia (B-M) today announced it will be offering public relations support for Siemens
Video Interview: Bob Pickard, New Burson-Marsteller Asia-Pacific CEO
PR Week talks with Bob Pickard about changing PR opportunities across Asia
Blogs
Highlights
Should Bloggers Reveal Ties with Brands?
Media magazine: Some countries in Asia are looking at rules to force bloggers to disclose links with brands. Is this a good idea?
Google Sidewiki Causes a PR Headache
Sydney Morning Herald: Is Google's Sidewiki threat or opportunity for brands?
Brands Wrestle With Digital Disclosure
Media magazine: what should brands have to disclose online, and under what circumstances?
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