VIDEO: Asia's leading PR voices
As seen in the Media
22 February 2010
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Former Edelman president of North-Asia, Bob Pickard, took up his role as president of Burson-Marsteller Asia-Pacific in February this year. He took over from Simon Pangrazio who departed after just two years in charge.
During his interview Pickard said he is excited about digital and how the science of PR, and not just the artistic elements, have really come to the fore. He goes on to say that traditionally PR people have been writers but now they have to think with a different set of mental skills, like a story creator.
Here is what he says is shocking about PR programmes in Asia and around the world...
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