In the News - 2006 

Blogs are Proven to Influence the Tech-fluentials
As seen in Buzz Marketing for Technology
Publication Date: October 30, 2006

A new survey released by Burson-Marsteller shows that 80% of tech-fluentials say they read blogs.
Also reporting on this story:

US Tech-fluentials Who Read and Fact-Check Blog Information, eMarketer, October 10, 2006
Traditional Media Maintains Stronghold with Online Influencers as Blog Popularity Grows, Morningstar.com, October 10, 2006
“Tech-Fluentials” Still Crave Traditional Media, WOMMA Research Blog, October 26, 2006