Op-Ed: PR's Best Bet to Regulate Itself Now
As seen in PRWeek
Publication Date: December 11, 2006
The writing's on the wall: The practice of PR will be licensed. It's not a question of if. It's a question of when and how. These are some of PR's inconvenient truths - part of what we'll face if we listen to Harold Burson. At October's International Communications Consultancy Organization Global Summit, the Burson-Marsteller cofounder challenged the industry to consider again the question of licensure.