News Release 

Read more about recent Burson-Marsteller developments and announcements in our archive of B-M news releases.

Burson-Marsteller Australia Launches Encoder PR
Sydney, Australia, 14 July 2010 – Burson-Marsteller Australia announced the launch of Encoder Public Relations, a standalone offering for clients that will deliver integrated PR programs spanning all forms of online and traditional media.  The new entrant to the Australian marketplace will be lead by Daniel Young.

Burson-Marsteller names Steve Bowen regional Managing Director for Marketing & Training in Asia-Pacific
Singapore, June 17, 2010 —  Burson-Marsteller announced the appointment of Steve Bowen as Managing Director of Marketing and Training in Asia-Pacific. He will also be tasked with establishing a brand marketing practice in the firm’s Singapore office. Bowen returns to Burson-Marsteller from Edelman, where he has served in leadership positions in Kuala Lumpur, Seoul and Jakarta.

Brands Missing Online Video Opportunity In Australia
Sydney, Australia June 15, 2010 —  Burson-Marsteller survey of 101 Australian brands found that less than half have established a local online video presence within the top social video sharing sites. The study found that locally relevant branded video content represents a tiny proportion of the one billion videos that are consumed by online Australians every month.

Burson-Marsteller Australia Boosts Healthcare Team
Sydney, Australia, May 27, 2010 – Burson-Marsteller Australia announced the appointment of Gareth Finch as manager within its healthcare practice. 

Essence Communications is Burson-Marteller's preferred affiliate partner in Malaysia
Kuala Lumpur, Malaysia, May 12, 2010 – Essence Communications, a leading Malaysian communications firm, and Burson-Marsteller announced an exclusive partnership alliance agreement. Essence becomes Burson-Marsteller’s exclusive affiliate partner in Malaysia and the first point-of-contact for the global firm’s clients in the country. 

Burson-Marsteller and GR Japan to offer strategic government relations advisory services in Japan
Tokyo, Japan, March 31, 2010 – Burson-Marsteller Japan and GR Japan, a dynamic team of Japan government relations specialists, announced an exclusive agreement to offer multinational clients in Japan joint strategic government relations and public relations advisory services. The two companies have agreed to collaborate to meet the increasing demand for professional public affairs and government relations services in Japan.

Christine Jones Rejoins Burson-Marsteller As Regional Managing Director, Asia-Pacific
Singapore, March 23, 2010 – Burson-Marsteller announced that it has appointed Christine Jones as Regional Managing Director, Asia-Pacific. Jones is a senior communications executive with 25 years of experience working in several markets including Australia, Europe and Asia. A recognized expert in pharmaceuticals, consumer health, consumer goods, as well as issues and crisis management, Jones has successfully managed businesses through both periods of economic expansion and recession. She will report to Asia-Pacific President & CEO Bob Pickard and will be based in Australia.

Burson-Marsteller Names Margaret Key Market Leader in Korea
New York & Seoul, March 12, 2010 – Burson-Marsteller announced that it has appointed Margaret Key as its new Market Leader in Korea.  With more than a decade of experience working in the Asia-Pacific region, Key joins the firm from Edelman, where she served as its Managing Director in Japan.  In her new role as the Market Leader for Korea, she will report to Burson-Marsteller Asia-Pacific CEO and President Bob Pickard.

B-M joins Forces with icon.pr to Target Melbourne Market
Sydney, Australia, February 25, 2010 – Burson-Marsteller Australia announced a strategic affiliation with Melbourne-based digital PR firm, icon.pr, as part of moves to grow its Victorian business.

Singapore, February 23, 2009 – More than three-quarters (79 per cent) of the Fortune Global 100 companies are using at least one of the top social media platforms to actively engage with stakeholders, according to a new study (pdf) of social media usage published today by Burson-Marsteller, a leading global communications firm. The study is the first in Burson-Marsteller’s Evidence-based Communications research series, which will focus on providing data to support insights-driven communications programs.

Sydney,  February 18, 2010 – Burson-Marsteller Australia announced it will be offering public relations support for Siemens, one of Australia’s most innovative technology-based solutions providers. B-M will be rolling out innovative and strategic PR campaigns across all eight solution areas including water, energy, environment, healthcare, productivity, mobility, safety and security as well as supporting ad-hoc projects.

Bob Pickard Named CEO Burson-Marsteller Asia Pacific
New York & Singapore, January 25, 2010 – Burson-Marsteller announced that it has appointed public relations industry veteran Bob Pickard as President and Chief Executive Officer, Asia-Pacific, effective February 1st reporting to Burson-Marsteller Global CEO Mark Penn. Pickard was most recently President of North Asia for Edelman, leading its Korea and Japan operations.

Burson-Marsteller has the right medicine in 2010
Sydney, January 13, 2010 — Burson-Marsteller Australia today announced several new initiatives in the healthcare arena following competitive pitch processes. Two of the campaigns have been awarded with existing B-M clients, Gilead and sanofi-aventis, and the third represents a new client relationship with leading weight loss product IsoWhey®.