New Global Issues Index Reveals Gap Between Consumer Worries Vs. Corporate Business Concerns
New York, December 4, 2006 - A new global study released today reveals a surprising gap between true consumer concerns vs. what businesses believe are the most pressing issues of the day. While consumers tend to be most worried about issues that personally affect them and their families such as food, safety and health, most businesses are more concerned about what they can do to apply new technology to their business models, according to the release of the first-ever Burson-Marsteller Global Issues Index, which tracks the importance of more than 100 issues on a worldwide basis...
CEOs More Likely To Rely On Intuition Than Metrics When Making Business Decisions
New York, November 6, 2006 - The results of the sixth annual 2006 PRWeek/Burson-Marsteller CEO Survey reveal that CEOs are more likely to rely on their intuition than on data-driven analyses and quantitative information when making business decisions...
Burson-Marsteller launches in Indonesia
Jakarta, November 3, 2006 – Global public relations firm Burson-Marsteller today announced the opening of a new office in Jakarta, Indonesia. The operation is headed by Mr. Sahala Sianipar, who joins as Indonesia Market Leader and Director for South Asia...
Big Bang, Smaller Shocks
Brussels, October 17, 2006 - Amid the growing fixation on the EU’s “absorption capacity” since the Big Bang of May 2004, the actual absorption of the 10 new members into EU policies and process has two years later proved to be on balance "a great success" - judging by the views of EU insiders...
Burson-Marsteller Opens New Office in Geneva
Zurich/Geneva, October 11, 2006 - Burson-Marsteller today announced it is opening a new office in Geneva in the presence of the company’s Founding Chairman Harold Burson. As one of the leading public relations agencies in Switzerland, Burson-Marsteller now features offices in Zurich, Berne and Geneva...
Traditional Media Maintains Stronghold with Online Influencers as Blog Popularity Grows
New York, October 10, 2006 - A new survey released today by Burson-Marsteller reveals that while blog popularity continues to grow, traditional media remains highly valuable to the most influential members of the online community as they carry out their roles as information and opinion providers. The survey results further emphasize the importance of an integrated approach to reaching the “tech-fluentials” - a powerful group of individuals who use the latest technologies to generate and accelerate word of mouth...
Harold Burson Speaks at ICCO Global Summit, Addresses Licensing of Public Relations Profession
New Delhi, October 5, 2006 - Harold Burson, founding chairman of Burson-Marsteller and a pioneer of the global public relations industry, today was a keynote speaker on "our role in the new world" at the International Communications Consultancy Organization (ICCO) Global Summit in New Delhi, where he raised the issues of the institutionalization of public relations, advocating “Public Relations for Public Relations” and the substantive role education must play in the industry...
Harold Burson wins the Alan Campbell-Johnson medal
London, September 11, 2006 - Harold Burson, founding chairman of Burson-Marsteller, today received the 2006 Alan Campbell-Johnson Medal for outstanding service to international public relations. The annual award, made possible by a grant from the Coca-Cola Company, was presented by Fay Campbell-Johnson, Alan’s widow, at a luncheon at the Travellers Club, London...
Burson-Marsteller Partners With The Newsmarket
New York, July 31, 2006 - Burson-Marsteller today announced an agreement with The NewsMarket (www.thenewsmarket.com), the leading online platform for news video, to create a customized, proprietary digital capability for Burson. This partnership enables Burson to offer its clients a highly scalable, fully integrated solution to market and deliver digital content to journalists, new and emerging news platforms, and direct-to-consumers globally in local languages...
Corporate Reputation Takes 3.2 Years To Recover From A Crisis, Finds Burson-Marsteller Market Research
New York, July 19, 2006 - Executives around the world believe it takes companies slightly more than three years (3.2 years) to recover from a crisis that damages their reputation, according to market research by Burson-Marsteller. The research, which is based on the opinions of 685 business "influentials" -- CEOs, senior executives, financial analysts, business media and government officials in 65 countries - also shows that quickly disclosing the details of a scandal or corporate misstep should be management’s top priority as it begins the process of restoring corporate reputation...