Articles 

Burson-Marsteller’s understanding of the key issues affecting the public relations industry is reflected in its thought leadership commentaries on topics ranging from the rise of the Asian brand to the impact of environmental awareness on communications strategies to the development of people as communications specialists.  Read the perspectives of B-M’s most experienced executives here.

• The Online Measurement Prerogative
• Beyond Community Relations
• Navigating China in "Interesting Times"
• The Return of the Chief Communicator
• Some Things Don't Change
• The Rise of the Asian Brand
• Connecting Employees to the C-Suite - linking everyday activity to corporate success
• Public Relations' place in the Googlezone future
• Forget about being 'great', it's important to be 'good' too!
• Repuation and the role of public relations
• New Media, New Minefields?
• Finding Your Voice in a Blog
• China Crisis Management: Interesting Times for Foreign Multinationals in the PRC?
• Opportunity Knocks - a new look at competitive depositioning
• A Framework for Communicating through Change
• Reaching Out to Youth Requires...Youth
• The True Cost of Facebook
• Wild Wild East...Are you ready for online PR in China?