China Perspective 

China Perspective is a periodic newsletter of Burson-Martseller China. Our goal is to inform about emerging issues and the significance of China in today's world.

• China Perspective: Multinational Companies and The Prism of Chinese Development - Part Two (pdf)
  October 2007
  The role of foreign multinational companies in China's development and the need for a sophisticated understanding to drive business success.
  
  
• China Perspective: Multinational Companies and The Prism of Chinese Development - Part One (pdf)
  June 2007
  The role of foreign multinational companies in China's development and the need for a sophisticated understanding to drive business success.
  
  
• China Perspective: China Crisis Management (pdf)
  March 2007
  Looks at the evolving context for foreign multinational companies in China and the importance of crisis and issues management.