Useful Links 

Burson-Marsteller’s proprietary research reveals a range of issues affecting corporate reputation, including the influence of CEOs on company image and performance, and the increasing importance of a strong digital profile. Learn more by clicking on these links.

www.ceogo.com  The premier site on chief executive officers, leadership and management trends.

www.efluentials.com  In 1998, Burson-Marsteller identified a group of online opinion-makers - e-fluentials® - who have exponential influence shaping and driving public opinion through the Internet and throughout the offline world.

www.iabc.com A professional network that identifies, shares and applies the world's most effective communication practices.

http://www.ipra.org/ International Public Relations Association.

http://www.ipraworldcongress.org/info/about_cipra/ China International Public Relations Association.

http://www.pria.com.au/ Public Relations Institute of Australia.

http://www.instituteforpr.com Institute for Public Relations.