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Evidence-Based Communications. Inform. Monitor. Measure.
Features
Asia-Pacific Corporate Social Media Study
More than 80% of top Asian companies have a corporate social media presence. Find out more.
Features
New Evidence-Based study reveals Message Gap
Review the Burson-Marsteller Message Gap study on Slideshare
Features
State of Mobile Communications
31% of 10 year olds have mobile phones.  See the implications for business in this B-M study
Features
The Rise of Asia in the World of PR
B-M Asia-Pacific CEO Bob Pickard considers the factors driving public relations in Asia
B-M Asia-Pacific News
Martin Roll and Hoh Kim Join Burson-Marsteller Global Strategy Team
Burson-Marsteller has announced the appointment of Martin Roll and Hoh Kim as external Senior Advisers on the firm’s Global Strategy Team. Roll and Kim will be the first Asian-based members of Burson-Marsteller’s Global Strategy Team.
Burson-Marsteller appoints Mayang Schreiber Chief Executive and Market Leader in Indonesia
Burson-Marsteller has announced the appointment of Mayang Schreiber as CEO and Market Leader of its rapidly growing Indonesian operation. She will be based at the firm’s expanded new Jakarta office and report to Bob Pickard, President & CEO of Burson-Marsteller Asia-Pacific.
Asia’s top companies double their social media presence compared to last year
More than 80 percent of companies listed on The Wall Street Journal’s Asia 200 Index have a corporate social media presence, up from 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by leading global public relations firm Burson-Marsteller.
Burson-Marsteller names Angelina Ong as Regional Managing Director
Burson-Marsteller has announced the appointment of Angelina Ong as Regional Managing Director, Asia-Pacific. Her duties will include driving business development, providing senior counsel to pan-regional clients and shaping the firm’s proprietary intellectual capital across disciplines.
A majority of business decision-makers in Asia expect a crisis within a year
In Asia, two-thirds (67%) of business decision-makers say they have experienced a crisis but only 64% have a crisis management plan according to the Burson-Marsteller Digital Crisis Communications Study.
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